How a typtag works
A typtag is a unique tag that combines (NFC) Near Field Communication with QR (Quick Response) Codes.
A typtag can be read by any Smartphone that is NFC enabled like the Samsung Nexus S and by any Smartphone with a QR app (see http://www.i-nigma.com/Downloadi-nigmaReader.html).
What are the uses typtags?
typtags are ideal suited for in store Point of Sale and out of store Smart Posters and can be attached to virtually any surface. The typtag is designed to provide endless opportunities for highly effective instant relevant communication with your targeted customers.
The user either taps their NFC against the poster or scans the typtag with a QR scanner (a free application that can be downloaded to most Smart phones). typtags can direct the consumer to any web address. They can notify the user of discounts and special deals, they can deliver specific information about products, they can guide Smartphone users to your place of business, they can be attached to window displays so your shop is never closed; their uses are only limited by your imagination.
Why are typtags unique?
Near Field Communication (Jersey) Ltd have designed these unique typtags powered by tap your phone technology. As yet they are not aware of any company that offers any similar solution
Why you should use typtags now
The exponential increase in smart phones will foster QR Codes and Near Field
Communication adoption.
Are typetags measurable?
Yes, for marketing campaigns we offer full backend software support that allows you monitor and mine the information the typtag provides.
What other services does typtag provide?
- typtag provides consultation on the use of your typtag
- typtag provide a graphic design and smart poster printing service.
- typtag supply custom QR codes for printing on all promotional materials
"Jersey-based technology specialist Typtag have partnered with Print Reaction to produce a unique mobile marketing system based around QR codes and the Near Field Communications (NFC) wireless system. Known by the same name, Typtags a llow businesses to connect with customers directly through their mobile phone, simply by photographing a barcode, or swiping their handset over an embedded NFC smart tag.
Said Paul Lakeman, founder of Typtags, "Our new product combines electronics and printed materials to engage customers in new and exciting ways. Our experience in the use of NFC smart tags is second to none, but we required a printing partner to handle the design elements of the finished product. Print Reaction commitment to excellence and innovation was a perfect fit for our own corporate ethos, making them the perfect choice for the job."
QR codes are currently gaining in popularity with brands seeking a way to disseminate large amounts of product information, whilst minimising the amount of advertising space required in popular magazines and newspapers. QR codes are easily recognisable, taking the form of a two-dimensional, monochromatic square barcode which when photographed with a smartphone is automatically translated into a message or web link related to the product advertised. Once the QR code has been snapped, the customer can choose to investigate further directly from their own phone.
NFC smart tags work on a similar principle in that a small electronic chip containing an advertising message is embedded in an item of printed marketing media. When a user places their NFC-enabled smartphone (such as the Samsung Galaxy S 2) near the chip, data is transferred automatically to the smartphone screen. NFC technology in consumer devices is fast gaining popularity, but it will be another 12-18 months before smart tag usage becomes mainstream with consumers. Typtags however take both these technologies and combine them to produce a digital marketing medium that can be accessed by any smartphone equipped with a camera. Choosing to use Typtags ensures that a brand digital marketing can be accessed by all 32% of the UK population who own a smartphone.
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